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Fresh Bar: fresh cocktail brand
Launch of the first lemonade for adults brand. Non-alcoholic cocktails category discovery
Fresh Bar: fresh cocktail brand
Background:

Non-alcoholic cocktails is a phenomenon for the Russian market of carbonated drinks, whereas in Europe and America, it is long-standing category, enjoyed by everybody. Global Functional Drinks Rus company decided to take the vacant niche of soft drinks and bring a unique brand of Fresh Bar on the Russian market. Fresh Bar product range, including 6 popular cocktail flavors, is a perfect solution for the active youth audience, ready to constant experimentation and fun. A variety of Fresh Bar flavors makes it easy to feel the shades of cocktail mood, to invent their own cocktails and create an atmosphere of fun everyday.

Challenge:

DDVB was asked to develop design solutions and packaging shapes for Fresh Bar, which would differ it from carbonated soft drinks and communicate the essence of non-alcoholic cocktails. Packaging should communicate the essential elements of the culture of cocktails consumption.

Solution:

Every cocktail recipe and the scale of moods from WOW to Megafun were vizualized in the package. Stylish icons are made close to the perception of young people.