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Tesoro: package for natural gold
The visual image of the excellent olive oil brand
Tesoro: package for natural gold
Background:

Tesoro olive oil is being produced at one of the best Spanish companies with rich heritage, which sells its products to more than 90 countries.

Challenge:

To develop a package for Tesoro.

Solution:

Considering the values of Tesoro new olive oil brand – naturalness and high quality at reasonable price – DDVB developed the concept of the package. An open, modern, and neat label underlines natural origin of the oil and delivers the feeling of freshness of the product. In comparison with the rivals in this category which use too heavy visual images and lean on traditions, Tesoro is sure to stand out with its unconventional light white label that distinguishes the product on the shelf.